Privacy Policy.

The Law Office of Floyd S. Rivera, P.C. (“we,” “our,” “us,” or “the Firm”) values your privacy. This Privacy Policy (“Policy”) explains how we collect, use, and safeguard personal information from visitors to our website and users of our online services. Our Policy was designed to meet—and exceed—current privacy standards and to demonstrate our commitment to protecting your data.

We may update this Policy from time to time. Please review it periodically for changes. If we plan to use your information in a manner materially different from when it was collected, we will notify you by email (if available) and give you the option to consent or decline.

This Policy applies solely to data collected by https://www.floydsriveralawfirm.com. It does not govern data practices of third-party sites we link to or services we do not control. Be sure to review those sites’ privacy statements before providing any information.

This Policy addresses:

  1. What personally identifiable information (PII) we collect;

  2. Why we collect PII and the legal basis for doing so;

  3. How we use and share PII;

  4. Your choices regarding your data; and

  5. The security measures we use to protect your information.

Information We Collect

You decide whether to provide personal information; however, declining may limit our ability to serve you. We collect:

  1. Voluntarily provided data – e.g., name, phone number, email address, postal address, and details you submit when requesting legal services or scheduling consultations.

  2. Automatically collected data – cookies, log files, IP addresses, device identifiers, and similar analytics information.

We may also gather non-personal, anonymous demographic data (e.g., age range, browser type, operating system) to improve site performance and user experience.

We only collect personal information that you knowingly and willingly provide (e.g., via contact forms, intake questionnaires, surveys).

Why We Collect Information & How Long We Keep It

We collect data to:

  1. Understand your legal needs and deliver requested services;

  2. Fulfill our legitimate interest in improving site functionality and client service;

  3. Send appointment reminders or case updates (via email or SMS, with your consent);

  4. Inform you of Firm news or legal insights, when you consent;

  5. Personalize website content to your preferences.

We retain data only as long as reasonably necessary, considering:

  • How long the information remains relevant;

  • Legal and ethical obligations (e.g., record-keeping rules for attorneys);

  • Statutes of limitation;

  • Any consent you have given; and

  • Our legitimate interest in maintaining records of client relationships.

Use of Information

We do not sell, rent, or lease our contact lists or client information to third parties.

We may use your information to operate our site, perform legal services you request, and notify you about related services that may benefit you. We occasionally invite clients to participate in surveys or feedback forms to improve our offerings.

The Firm uses certain third-party tools (e.g., Google Analytics, Facebook, LinkedIn) that may collect your IP address and set cookies. Those services are governed by their own privacy policies.

SMS Consent (Text Messaging)

If you opt in, you agree to receive SMS messages from The Law Office of Floyd S. Rivera regarding appointments, document updates, or case-related notices.

  • Message frequency may vary.

  • Message and data rates may apply.

  • Reply STOP to cancel or HELP for assistance.

SMS consent is not shared with third parties or affiliates for marketing purposes.

Disclosure of Information

We will not disclose your information except:

  1. To provide services you have requested;

  2. As described in this Policy or with your consent;

  3. In aggregated or de-identified form;

  4. As required by law, court order, or subpoena;

  5. To auditors or professional advisers bound to confidentiality;

  6. To enforce our Terms of Service;

  7. To protect our rights, property, or safety.

Non-Marketing Notices

We reserve the right to contact you for non-marketing reasons—e.g., security alerts, policy updates, or technical issues affecting your account. Such notifications may appear on our website or be sent via email, phone, or SMS.

Your Choices: Unsubscribe / Opt-Out

You may opt out of Firm newsletters or marketing emails at any time by following unsubscribe instructions in those messages. To stop SMS messages, reply STOP. Opt-outs for third-party platforms (e.g., Facebook) must be managed within those services.

Links to Other Sites

Our site may link to external sites. We are not responsible for their content or privacy practices. Review their policies before sharing information.

Security

We use industry-standard safeguards to protect your data:

  • Encryption for sensitive transmissions;

  • Access controls limiting PII to employees with a need to know;

  • Secure servers in controlled environments.

Despite these measures, no Internet transmission or storage is completely secure, and we cannot guarantee absolute security.

Acceptance of Terms

By using this site, you accept this Privacy Policy. Continued use after changes are posted constitutes acceptance of those changes.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at:

The Law Office of Floyd S. Rivera
Phone: (210) 226-8787
Mailing Address: 1901 Buena Vista St, San Antonio, TX 78207
Website: https://www.floydsriveralawfirm.com